Features
style
Majestic Aesthetics
Style Schooling With Taz Arnold From Sa-Ra

A sense of perspective and originality is essential to succeeding with style argues Taz. Its absence has provided him with a spotlight from an industry too scared to acknowledge what they want to see or what they want to hear. “Marketing is very powerful. Where hip-hop or the urban scene used to be based on how creative you could be. Back in the day if you were a biter, or you were like somebody else? You were discredited as an artist. I’m a student of that. I’m not really doing anything so much different than people were doing like say 20 years ago before that. In the ‘90s? Look at Malcolm McLaren, look at Madonna when she first came out. Then look at me. Look at Basquiat. Check it out. I’m not trying to be like Basquiat or anybody else, but the fact that they were original and just did what the fuck they wanted to do? They used their body as a canvas to express what they felt. That’s what’s happening, that’s dope!”
While music and fashion have always been very accommodating bedfellows, Taz possesses grand visions for their symbiotic relationship in the future. “If you are into style and into visual art? The shit that I’m about to do is going to be very nice. [It’s] going to be done with the visual aspect of the art, meaning performance and dress and creating new outfits for humans on this planet, for the future. You are going to see my record being distributed at your local clothing store, with a collaboration with probably one of your local shops. It’s a whole string of things that I’ve been sitting on for the past couple of years, and I’ve been harnessing waiting for the right time.”
Back


TAZ'S TAKE ON GROWING UP IN SOUTH CENTRAL
Growing up in South Central Los Angeles was pivotal in the Taz Arnolds creative development he explains. “Just imagine crack, surfing, gangbanging, new wave, hip-hop and punk all existing at the same time. That’s what LA was like. Now that we’ve let television propagate what LA is supposed to look like back to us - we get the whole gangster thing because of movies like Colors.
It wasn’t like that in LA. It was never the masses of kids trying to be gangsters in LA as long as I’ve been here, as long as I grew up in LA. It used to be fresh as hell. Really fresh, like cats wearing Gucci tennis shoes and Sergio Tacchini, and Lacoste was not even a big deal.
You had all these labels that don’t even exist anymore, Coca Cola, Swatch, Flip. You had all this exotic creative colourful shit going on and it doesn’t exist anymore. But I still remember it and that’s still what inspires me to do what I do when it comes to style. I feel lucky to have lived in LA and experienced that.”


































































