The man of the hour Donald Glover/Childish Gambino shows no signs of letting up. The rapper-turned-crooner just dropped a new music video for the single ‘Me and Your Mama’ from his latest full-length funk odyssey Awaken, My Love!. But what makes these visuals so enthralling is that they’re shot entirely in 360 VR format. Simply put, you can rotate the camera at your will and watch the audience go batshit crazy while Glover gets his spiritual freak on.
The footage was shot earlier this year during Glover’s campout festival, PHAROS, where he debuted many of the cuts from his latest record. The new recording technique has only been used a handful of times in the past few years, most notably by Bjork. But the 360 works perfectly for the ethereal atmosphere harnessed by Glover during his PHAROS performances.
Check out the visuals above and be sure to cop Awaken, My Love! as soon as possible. You won’t regret it.