In recent years a new player has risen amongst the fashion city ranks, shifting the idea that only traditional centres (London, Paris, Milan, Tokyo, New York) are worth paying attention to. Seoul’s star is on the rise and the Korean labels that call it home have begun receiving much-deserved attention. Adopting a visceral approach to technology, music, art, food, fashion, and a hard to rival consumer culture in general, the Korean aesthetic we see today has proven to be more than just a niche.
For streetwear Seoul in particular has cemented itself as a mecca akin to the heavyweight fashion capitals of the world. One look at the street style on display will reveal a blend of eccentric colour palettes, youthful designs, and a uniquely Korean meets western influence. The hyper trend based churn-and-burn nature of all things pop culture in Korea has given way to an unapologetically individual wave of streetwear all of its own. With this in mind we wanted to give you a run down of all our favourite Korean labels and showcase them in the editorial below.