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Posted by Acclaim

Gucci has been kicking a lot of goals recently, winning the internet over with their surprisingly successful meme-heavy watch campaign, and aligning with millennial-friendly names like A$AP Rocky and Gucci Ghost, to name a couple, and their latest campaign continues to tap into things young internet users love. In case it wasn’t obvious, a lot of us are suckers for nostalgia and the high fashion label (under creative direction from Alessandro Michele) are taking us back to the ’60s to showcase their Pre-Fall 2017 collection. More specifically, they’ve drawn inspiration from the work of Malian photographer Malick Sidibé and his documentation of youth culture and nightlife in the ’60s and ’70s. The resulting campaign looks like something straight out of your parents’ teenage photo albums and will similarly have you fiending for the vibrant outfits championed in the images. The campaign also celebrates artistic innovators and features some very energetic talent. Take a look at some of the images in the gallery above and keep an eye on Gucci for forthcoming drops.

Weekly updates


Weekly updates