Kanye West and Kim Kardashian have announced that the first collection from their Kids Supply label will be made available tomorrow, and it’s fair to say that we may now be entering the bizarre and somewhat terrifying era of the baby hypebeast. West first confirmed that he was working on a kids clothing line last September and when speaking to Vogue last year stated “It was inevitable that we make kids’ clothes. With me and my wife, we have a different perspective on the way that kids swag out.” Kim took to Twitter today to confirm the announcement, saying “All of my friends would ask where we get our kids clothes so now they will be available! Tomorrow’s drop is so sick! Just a hint…Calabasas.” The first collection from Kids Supply will be dropping tomorrow at 12 p.m. PST, and whatever your perspective is on how kids ‘swag out’, this collection is sure to have fashion conscious children (because that’s a thing) begging their parents for extra pocket money.
- Words: Cait Emma Burke