Continuing their pursuit to uplift local creatives, Chivas Regal launches a unique Melbourne laneway takeover featuring six street and portraiture photographers on Monday, 3rd April. To celebrate, the legendary Scotch whisky brand will hold an exhibition at Melbourne’s No Vacancy Gallery featuring further works from the local storytellers from Tuesday 5th April to Sunday 10th of April.
Wilhelm Philipp, James J Robinson, Sam Wong, Jess Broheir, Connor May and Georgia Haynes were hand-picked to be a part of the innovative project for their depictions of success, community and generosity. In a mixed media first, each photographer will have their work painted directly onto Caledonian Lane in the middle of Melbourne’s CBD, showcasing nuances of Melbourne and how these key creatives experience and interpret Melbourne culture. The work will be displayed in the laneway from now until the end of April, offering a public platform to magnify work created by the community to help tell their story.
Bringing the laneway to life, the exhibition at No Vacancy Gallery will add the opportunity to extend the stories from the wall. Each talented storyteller will showcase additional photographs, alongside the opportunity to purchase these works in a silent auction at the launch party on Wednesday 6th April. On offer, there’ll also be exclusive zines and tees created in limited runs to immortalise these works. Proceeds from the auction will be sent directly back to the I Rise, We Rise photographers to help fund and support their artistry.
Ahead of the exhibition, we caught up with the photographers involved to get some more insight into what makes their city so special.
Chivas Regal’s Caledonian Lane Takeover takes place until the end of April and the Vacancy exhibition is hosted from Tuesday April 5th to Sunday April 10th with a launch party scheduled for Wednesday, April 6th soundtracked by C-Pash.