Weekly updates:

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Weekly updates

In what can only be described as high-budget mayhem, Bud Light’s newest Super Bowl ad daringly introduces the new tagline, “The Perfect Beer For Whatever Happens”.

True to Super Bowl style, the ad is hectic. Starring the likes of Arnold Schwarzenegger, Don Cheadle (with a llama), One Republic, DJ Reggie Watts and actress Minka Kelly, Bud Light have gone Bud-heavy as we follow an unsuspecting regular-joe (Ian) on a night out, through the ‘magic’ of hidden cameras. I feel like Americans can’t get enough of hidden cameras.

Bud Light is hoping that its star-studded ad and new tagline will reverse a continued sales decline resulting from the rising popularity of craft beers and sweet cocktails.

You gotta spend money to make money, I guess.

Ed Gurr 


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