
Complex explores the lucrative world of Supreme reselling in new documentary series “It’s a necessary evil that no one understands”
Culture
Complex have dropped the second half of their original documentary series SOLD OUT, which explores streetwear’s biggest brand, Supreme. Part three and four highlight the science behind reselling, as well as the backlash, with the two parts interviewing resellers, Supreme fans, and streetwear writers and commentators. It’s an eye-opening look at how reselling is a lucrative business and acts as a sole income to many of these resellers. Whether you love them or hate them you have to respect the hustle.
Watch the two parts in the gallery above and if you missed out on the first half head here.