We’ve always known Ruler WURC to come good with their t-shirt collections and championing all things Melbourne. Their latest offering will be bringing these goods all over the city, with the grand opening of their WURC Store happening at the beginning of the month. Not just any old pop-up boutique, WURC Store is fully portable and is touted as Australia’s first multifunctional retail space on wheels, which means it could be rolling up somewhere near you real soon.
The store’s first open day also unveiled its first brand partner, Most Melbourne, which was being sold out of the space as the crew served up Industry Beans cold drip and generally hung out in Melbourne’s Literature Lane. If you missed out, we’ve got the recap visuals courtesy of Ruler WURC and it’s probably a good idea to follow WURC Store’s Insta for updates on the next location.