They don’t call it the silly season for nothing. While the aunty you haven’t seen since last Christmas gets piss-arse drunk and your grandfather fills your ears with stories of “Back in my day…” NGOs are having the time of their lives. (RED), a non-profit organisation dedicated to AIDS awareness has just released what should go down as the silliest thing to drop this silly season.

The 60-second promotional clip is a near frame-to-frame copy of Kanye West’s controversial music video for ‘Famous’. However, in the place of a semi-nude Ye, Taylor Swift, Donald Trump, and Kim K is a rag-tag group of the internet’s most famous – and adorable – pooches.

That’s right, Instafamous dogs – including King Bentley the Bulldog and Mervin the Chihuahua – are now the stars of Ye’s internet-breaking visuals. The video aims to promote a new line of dog pyjamas by (RED) with proceeds going to AIDS research.  If you’re interested visit their official website here or continue being entranced by puppy love below.