Most things attached to Kim Kardashian are attention-grabbing, for one reason or another, and her latest business relationship is so odd it has the internet collectively asking “WTF?”. Appearing in a short film ad for Hype energy drink, Mrs Kardashian-West channels leading ladies Audrey Hepburn and Marie Antoinette, interspersed with vignettes from a fashion shoot… we think.

There has been little word about the project prior to its release but if Hype are trying to crack the very difficult energy drink market, they’ve definitely chosen a pretty solid marketing strategy. We’ll see if it pays off for them. Check out the ad for yourself in the gallery above.

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