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Hey Tinder user, how many people have you swiped left on today? Countless people, I bet. But have you ever wondered how many people have said “NOPE” to you? You probably wouldn’t want to but Tinder knows, and they’re using it to shape how you interact with the dating app. A writer at Fast Company has recently gone behind enemy lines, to explore Tinder’s ‘desirability rating’—how they put it together and what it means for your online dating experience.

According to company CEO Sean Rad, “It’s very complicated. It took us two and half months just to build the algorithm because a lot of factors go into it.” His rating is “above average” apparently (surprise, surprise).

Basically, everyone else’s interaction with your profile contributes to your internal rating / desirability score and this ultimately influences who else you could potentially match with in future. Read: the ‘desirables’ will all probably end up hooking up with each other.

Unlike Uber, you can’t request your rating (yet), but because you would be able to see exactly how many people have rejected you, I don’t know if you would even want to.

All of this effort and analysis, and you’re probably just using it to find some company for that one night. The whole concept is fairly intriguing though. Check it out the full Fast Company article here.

Weekly updates