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Watch: Kylie Jenner drops very dramatic music video to promote her lip gloss line

Cosmetics advertising in the most Kylie Jenner way possible

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Kylie Jenner has released a new music video/campaign for her very successful lip gloss line. ‘Glosses’ is an overly dramatic promotion of her lucrative cosmetics range, where Kylie is the mastermind of some sort of heist, ending with three of Kylie’s minions, with their lip glosses poppin’ of course, stealing a bunch of money… and then getting caught by the authorities. It’s pretty confusing. The film was directed by Colin Tilley who has worked on video clips for Kendrick Lamar, Justin Bieber, Lil Wayne and a bunch more A-list stars. Check it out in the gallery above.

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