Last week, Buzzfeed’s Mark Di Stefano launched a last minute campaign to get ‘Shake It Off’ by Taylor Swift into the Triple J Hottest 100 which airs on Australia Day. It divided music fans. Chet Faker lovers boycotted Triple J. People marched the streets, declaring their disdain and bearing pitchforks. Riots broke out across Melbourne’s inner north… Or something in that vein, at least.
Hipsters, unhand your pitchforks, for you have won (by default). As the campaign began to heat up, KFC thought they’d get involved. In a Facebook post, the company wrote “The #tay4hottest100 campaign is going strong and she’s got our vote. Tell us which Taylor song is your favourite for your chance to win a voucher for $19.89” alongside a picture of Taylor Swift holding a v legit KFC voucher.
Cute, right? Not so much. Former J host Angela Catterns appeared on ABC’s The Drum last night, detailing that Swift was “disqualified because a fast food chain became involved in the whole process.” And if you have been keeping up with all of this, then you would know that Triple J reserves the right to “remove artists from the list who have benefited from competitions or commercial campaigns that incentivise fans to vote for them.”