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Rihanna never disappoints, with the anticipation of her long-awaited eighth album ANTI, the songstress reveals Room 5 of her ANTIdiaRy series. Room 5 is the latest instalment of her joint Samsung campaign, which RiRi launched on November 20. The campaign comes along with a cryptic site only available on mobile devices via AntiDiary.com. The site gives a virtual-reality-like experience inside of Rihanna’s memories, unfolding in a series of episodes that incites the user to look for clues inside each room. In the fifth room dubbed “Shell”, Rihanna lays in a murky tub immersed with the chatter of figures behind frosted glass walls until a younger girl, who is the spitting image of her Roy Nachum-designed album cover, appears with a crown over her eyes.

View a promo snippet from Room 5 and the four previous episodes from Rihanna’s ANTI diaRy campaign above. You’ll have to head to the mobile site to watch the full ‘episodes’.

  • Words: Livelle Mobley

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