For three days in December sneaker, streetwear, and hip-hop fans flock to Dubai for Sole DXB, one of the world’s biggest fashion fairs. Since it’s humble beginning back in 2010 as a swap-meet for sneaker and hip-hop enthusiasts, Sole DXB has grown to become one of the world’s foremost design and music festivals, continually bringing over 16,000 people through its gates.
Each year they’ve been upping the ante and their 2017 edition looks set to raise the stakes even higher. This year Sole DXB is spotlighting Japan’s contemporary design scene, with a standout event being a workshop with streetwear godfather Hiroshi Fujiwara. Japanese designers will provide some of the most highly-sought-after and hard-to-find product over the weekend, from brands including Neighborhood, Visvim, Wacko Maria, Undercover, Non-Native, and White Mountaineering. Of course the giants of the industry will also be setting up camp, with activations from ASICS, Nike, Puma, Reebok all set to be huge.
Music’s contribution to streetwear culture is also celebrated by Sole DXB with a stellar line-up of Pusha T, Kano, and Goldlink all headlining the weekend. Need we say more?