Normani is nothing less than a certified powerhouse, joining the ranks of your Beyonce’s, your Cardi B’s, your Lady Gaga’s in reaching a level of performance in the top echelon of world-class talent. Fans need look no further than her riveting execution at Savage x Fenty’s NYFW show, a routine that saw the likes of Rihanna tweet, ‘Ugh why can’t I be you?!’
Celebrity endorsements and captivating live performances aside, Normani’s take on modern pop have seen her singles skyrocket, both around the world and on the charts. ‘Dancing with a Stranger’ aside Sam Smith now stands with almost 1 billion streams on Spotify, and ‘Love Lies’ with Khalid at almost 800 million. Both singles winning her a Titanium Award from iHeart Radio Music, while also topping US top 40 charts.
With that just the beginning of her achievements, her long list of impressive endeavours continues; From trapezing international stages aside Ariana Grande in her 2018 Sweetener world tour, performing her woozy track ‘Waves’ with 6lack on Jimmy Fallon, then playing to crazed fans with her bubble-gum pop, and debut release, ‘Motivation’ at MTV’s VMAs.
‘Wild Side’ is Normani’s latest deliverance and is a captivating and sensual single whose virality is pushed further with the presence of Cardi B. Speaking of the established artist Normani says, “I had already been in rehearsal for about three weeks preparing for the video when Cardi heard the record for the first time. She really showed up for me and brought this record to life by simply doing what Cardi does best. I love that woman down and I’m forever grateful.”
Working hand-in-hand with director Tanu Muino and choreographer Sean Bankhead to deliver an innovative, boundary-pushing music video, Normani and Cardi B flaunt a powerful sensuality, wrapping it in a bow with the young artist’s signature sleek dance moves and forward-thinking fashion.
With Normani now on the up-and-up, it seems there will only be exciting things to come from the natural-born performer in the future.
Follow Normani here for more and stream the new single ‘Wild Side’ here.