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Weekly updates

Samsung have definitely been linking up with the musical big guns in recent times, in an effort to push their new hardware, services and probably also to rustle up a little more street cred. Besides their continued sponsorship of popular celebs and sportspeople, you may recall their partnership with Jay Z on the polarising Magna Carta Holy Grail.

Now they are venturing into the music streaming world with MilkMusic, their answer to on-demand, online radio streaming. Apparently, MilkMusic is about to change the game, is highly customisable and is only available to those with a Galaxy phone (welp, that counts me out for life). They’re going hard on the promo as well, enlisting the pulling power of some of pop music’s current stars, to prove why it’s better to own one of their devices. Donald Glover, aka Childish Gambino, lends his voice for the narration, as well as performing a slice of his track ‘3005’, alongside Iggy Azalea, Charli XCX, Little Dragon and Chromeo – who somehow managed to incorporate a Delorean into their three-second appearance. Check out the ad above and find out more info on MilkMusic here.

MilkMusic is now available for download, exclusive to the Samsung Galaxy, via Google play.

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