Run The Jewels recently played a Boiler Room show in London that was equipped with 360 degree technology, so you could watch the duo on stage or the crowd in the packed out venue. Now RTJ have taken it one step further, creating the music video for their single ‘Crown’ in virtual reality format and it’s extremely creepy.

Although you can’t actually watch the full video online yet as this is a trailer in conjunction with The New York Times, you can download the NY Times Virtual Reality app (for iOS and Android) and watch the music video on there. The trailer is a pretty good indicator of what to expect though, and you can watch that above.