In celebration of the latest PUMA Suede Bow collection, Acclaim has collaborated with cinematographer and director Amy Dellar to create the visual feature ‘PUMA Angels’. Through her pseudonym Indoor Fountains, Amy creates films that capture the female gaze and the ‘good old days’ and this project encapsulates the femininity and creativity, highlighted by the multi-talented women featured in the project.
The short video piece stars model and magazine editor, Mercy Sang, DJ-come-producer, Natalie Daws, and writer Sabina McKenna and sees the three women indulging in carefree play: with trampolines, Clueless-esque styling and pink washed light underpinning the ethereal imagery. These women define their careers on their own terms, encapsulating the Suede Bow’s vision to ‘Do You’. Teamed with Amy’s creative vision, the personal style and talent of Mercy, Natalie and Sabina shine. PUMA’s latest rework of their iconic silhouette boasts a coloured suede upper, satin bow at the heel and ribbon laces, and Amy’s take on the shoe is otherworldly.
Check out the video above.