adidas Originals have been going hard with the new releases this year and while everyone has been getting on board with their innovative new silhouettes, sometimes it’s best to stick to the old adage ‘if it ain’t broke, don’t fix it’. To complement their fresh additions, the sports brand has stepped up their re-releases and the iconic Gazelle style is the latest to get another go around.
The promotional campaign is also a perfect mix of old and new, with adidas tapping a vintage image of supermodel Kate Moss as the champion of the visual. A young Moss starred in the original Gazelle campaign back in 1993 and it’s this historic photo that is the basis of the warped current-day iteration. Artist BessNYC4 was given the task of remixing the image and the end-product is pretty impressive and perfect for the internet era.
Check out the video below to see ’93 Kate get spliced and warped in the most 2016 way. Because nothing is sacred.