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Weekly updates


Pharrell and adidas Originals have joined forces yet again for a new project called Supershell. The project sees five artists, who were personally selected by Pharrell, creating new designs for the toe of a pair of Superstars.

The first sneakers to come from the project have been designed by painter and graphic artist Todd James. James’s artwork features on the Superstars’ Shelltoe, with separate complimenting designs on each left and right sneaker.

Along with the two coloured designs, James has also created two pairs of sculpted Shelltoes, which come in black or white—you can see them towards the end of the launch video.

The Supershell project will also feature another four, yet to be revealed, artists who have designed graphic imagery for the shoe’s toe and a 3D moulded design.

James is a New York based artist who creates abstract and colourful work inspired by, cartoons, graffiti and American pop culture; his signature style comes to life on the toecap of his art Supershells, you can see more of his work on Instagram.

The adidas Originals and Pharrell Williams Supershell project will drop on August 7, in adidas stores and online, retailing at $130 for the art pairs and $150 for the sculpted pairs.

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