From the Perth duo behind skateboard clothing label, Butter Goods, comes a new men’s retail outlet, Lo-Fi, located at 18 Howard St, Perth.

Inspired by independent, gritty and DIY ethics that it draws its name from, Lo-Fi carries labels like Carhartt WIP, Butter Goods, Palace, DQM, Death Rites, Good Worth, PRMTVO, Supply, Crawling Death, Noap Studo, SOH, For The Homies.

Along side the clothing Lo-Fi is also home to a good range of books and zines, with publications from Sneeze Mag, Hypebeast, Monster Children, Small Time / Heavy Time, OHWOW & Wax Poetics.

Inspired by their “love for all things independent” the store itself takes on a lateral design, using slick timber finishes and a Lo-Fi LED finished with the brand’s signature palms.

Check out the store’s site.

More Butter Goods

The Drop: Butter Goods Winter 2013 Range
Lookbook: Butter Goods Summer 2013
The Drop: Butter Goods – Summer ’12 Collection