In what was reportedly one of the most frustrating collaborations in A.P.C’s history, it’s interesting that in the Style.com interview, founder Jean Touitou is very diplomatic. Speaking about the capsule collection with Kanye West which churned out 3 t-shirts – one including a #Been #Trill collaboration – three hoodies and two pairs of jeans and took two years to complete.

Touitou sheds light on the “kingdom of dopeness” creation process and how he’s not into the celebrity thing. It’s an interesting read and best bit are his parting words of warning; “Fashion killed rock and roll. Fashion killed contemporary art, and turned it vulgar. And if hip-hop artists are not careful it will also kill hip-hop.”

Read the full interview here.

Mica Nantes