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Hood By Air join forces with Pornhub for NYFW show

Vaseline, leather, and not a Kardashian in sight

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If Shayne Oliver and Hood By Air’s 2016 looks are anything to go by, NYFW is just warming up. Their 2016 show “Handkerchief” was sponsored by Pornhub. Appropriate title, I know. Leather, latex and gender bending was the norm for the night, with a raunchy aura and subversive aesthetic permeating the runway. The crowd was swarmed with underground club goers. The models’ hair and face slicked with Vaseline. “Wench,” “Hustler,” and “Never trust a church girl” were emblazoned on garments.

Oliver’s partnership with Pornhub may be a surprise to some, but this collaboration is an example of the growing trend for designers to form unexpected partnerships through retail. Could this be the new direction for fashion?

A photo posted by Walter Pearce (@walterpearce) on

It’s no surprise, then, that gender and sexuality activist Wolfgang Tillmans walked in the show. A star-studded lineup also came to show their support. Rick Ross, Jaden Smith, Hari Neg, Naomi Campbell and Whoopi Goldberg were all front row. Oh yeah, and Yeezy’s ‘Fade’ star Teyana Taylor. Just casually. But wait, no Kardashian or Jenner in sight? That’s odd.

Check out some of the looks for show in the gallery above. Head on over to Hood By Air’s collection series on Vogue to view all 42 looks. That’s a lot of Vaseline.

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