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New Zealand brand I Love Ugly may have taken its sweet time but has finally dropped their 2016 2.0 watch collection.

The collection features two styles: ‘The Charlie’ is a basic design with matte stainless steel casing and is available with either a leather or rubber strap. ‘The Charlie’ is available in five colour combinations to match any style and is powered by a Ronda 763E swiss made movement. ‘The Charlie’ is perfect for those who prefer a minimalist style or those new to the wonderful world of watch wearing.

‘The Archibald’ watch features day and date dials and is available with a leather strap or a mesh link strap. ‘The Archibald’ watch is assembled in Switzerland is run by a Ronda 517 swiss made movement. This watch is also available in five colour schemes and is a sleek, stylish design.

The leather strap watches sport a witty quote embossed on the straps underside, a trademark of I Love Ugly.

The I Love Ugly watch collection is available for pre-sale now and is set for delivery at the end of August. Time’s running out, so order here now.

  • Words: Ella McNicol

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