Relocation is often a difficult experience: particularly when it’s to a completely new country. Fortunately, South Korean label the Internatiiional has pulled no punches in its Melbourne arrival.
Born and raised out of Seoul, the label is an ode to non-conformance, vinyl records, and Japanese ’80s pop. It’s a grass-roots label run by two graphic designers who have worked together since their former years at university.
Drawing inspiration from a cartoon published in 1988 via The Sun to encourage kids out of the ’80s heavy rave/ acid/ house scene, the Internatiiional runs on anti-establishment fumes. The label is a modern appropriation of classic music and the design and culture that surround it. It’s a label that wants to bring people together with contemporary streetwear: the way music always has.
With an office stacked high with an impressive vinyl collection and a heavy presence in the ever-expanding Seoul house music scene, the Internatiiional is one to watch.
Without further adieu, Welcome To Acid House.