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Kylie Jenner launches new Puma campaign and social media contest

Kanye is probably happy he was wrong about this collab

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The time has finally come. Puma has unveiled their fresh women’s training campaign headlined by a very familiar face: Kylie Jenner.

The Snapchat queen and Instagram fashion killer takes on the Puma Fierce head on, and she looks damn good doing it too. The line is set to be “both versatile and functional and mixes performance-ready technology with street-worthy styling. The campaign was shot by Lauren Dukoff and inspired by young women such as Kylie, who have a love for both fitness and fashion. Customers who post their fiercest looks with the hashtag #FOREVERFIERCE will get a shot at winning the latest looks from Puma and even be featured on the brand’s social channels.

Safe to say,  it’s a shoe like nothing you’ve ever seen before. The demi upper bootie construction melds with the technical  overlays and comes in three colourways. Hitting the market later this year, the retail price for the Q3 will be $90.

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