Lee Jeans turns a whopping 125 years old this year. They’ve sure come a long way since the brand’s early days of dressing cowboys and ranch hands back in Kansas in 1889. Since hitting Aussie shores in 1973, the local legacy has run strong too. Who hasn’t partied hard, jumped fences, fell down, got up again and dusted themselves off and partied again in a pair of Lee jeans at some stage? Dusk ‘til dawn and back to dusk again, everyone knows the best parties begin often when everyone else has left. This carefree party attitude that Lee embodies is what analogue photographer, Cara Stricker, channeled for the brand’s latest campaign. Peep the images in the gallery above and view the video at the end.

Photographer: Cara Stricker
Stylist: Britt Mccamey
Makeup Artist: Max May
Models: Megan Irwin, Isaac Carew, Oscar the cat
See more of the Lee Jeans campaign here