Grind London, “aka Irie Attire, aka Crenshaw Cartwheels, aka Egyptian Crack cotton,” is calling out anybody else who claims to be ‘THE London Lifestyle Brand’ with their head-to-toe AW14 collection.

The brand stays sharp with a variety of Japan-sourced cottons sewn into sharp streetwear that you could skate to a job interview in. Meanwhile, photographer Ollie Adegboye keeps the clothing at the forefront with some simple shots that you can peruse above.

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