Hong Kong based streetwear label Herotag have just dropped the lookbook for their Fall 2014 Collection. They’ve gone in a different direction to their previous American motorcycle style collections and released a range of tees, hoodies and snapbacks that outwardly comment upon our style-hungry, brand-envious society. Featuring a new take on that old fashion blogger favourite ‘Celine Paris’ tee, a rendition of the Chanel logo and some hashtag symbols thrown in for good measure. Love or hate this stuff, either way, who isn’t a sucker for a rooftop backdrop.

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