For a change of pace, the guys over at men’s label, I Love Ugly, rounded up a bunch of ‘Normals’ (i.e. regular, non-model dudes) directly off the street to pose in their latest lookbook. In light of I Love Ugly’s August capsule, the guys were asked to choose their own threads, which they were to style themselves, before standing in a series of portrait flicks set against boldly-coloured backdrops.

The collection will be available online and in I Love Ugly stores across the globe from August 12.

More Ugly

Lookbook: I Love Ugly May capsule collection shot by Trashhand
Lookbook: I Love Ugly June capsule collection shot by Trashhand
Lookbook: I Love Ugly – April collection