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Weekly updates


I’m sure for many, this will be the meeting of their two most loved things in the world – Instagram and sneakers. Nike Air Max sneakers, to be precise. The next development in Nike’s customised sneaker venture sees the incorporation of Instagram into the design process, where snap-happy sneakerheads have the opportunity to design a pair of kicks inspired by their Instagram photos. It’s pretty easy to hook up – just link your Instagram account to Photoid.Nike.com, choose your style and tweak your colourway.

The process allows you the choice of three classic silhouettes – the Nike AM1, AM90 and AM95 – and ranges from $135 to $220 in price. At this stage, shipping looks to be limited to certain countries (Australia, of course, is excluded) but you can still have a play around with the site and share your designs with other users.

Flick through a few of the existing designs in the gallery above. Check out the site here and say goodbye to the next few hours of your life.