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Noah wants you to know their packaging sucks

The good guys of streetwear are starting a conversation about waste and value

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Streetwear good guys Noah NYC  have once again used their blog as a way to start conversations about the clothing industry, this time focusing on packaging waste.

Noah’s packaging has always been minimal, which is in stark contrast to fashion’s current trend to value packaging and unboxing experiences. In the blog post the label acknowledges that while unboxing is a fun experience, it results in a lot of unnecessary waste. According to Noah’s stats, a staggering 30% of municipal waste comes from the packaging goods come in.

They label details their own dramas with packaging, “The flip side to this [minimal] stance is that, as a clothing company, we rely on packaging. We need it to get our products made, manage our stock, and ensure anything you order from us reaches you in pristine condition. We’ve stumbled on that last point. Trying to eliminate excess has lead us to under-pack certain items. Customers have complained that garments can arrive dirty or damaged when they are not individually poly-bagged. In the same vein, our decision to switch from polyethylene to Kraft paper mailers has caused its own problems. They don’t always stay sealed, and opening them the wrong way can cover the products inside and the general area with the dusty recycled fibers used to cushion them.”

From their the label asks customers for help. To continue the conversation they’ve opened up a special email address for people to get in touch with feedback and suggestions on how Noah can move forward. Head over to the blog to see how you can help.

Noah was founded on principles of best practice. As a company they’re dedicated to thoughtful decisions about design, manufacturing, and profit distribution. The Noah blog is always a great read full of candid information about the labal, its designs, and even financial decisions. Last year they revealed a cost breakdown of their two-tone jacket detailing every step element that equated to the jacket’s price.

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