The latest developments in the Puma x Kylie Jenner contract talks will certainly have Kanye West pondering on his latest tweet (or maybe it was the inspiration behind it in the first place).
My number one enemy has been my ego… there is only one throne and that’s God’s …
— KANYE WEST (@kanyewest) February 17, 2016
Despite being previously adamant that there would never be a collaboration between anyone in his family and (presumably) any brand other than a Yeezy-affiliated company, it looks like even Ye doesn’t have all the answers. In a statement from Puma’s global director of brand and marketing Adam Petrick, Kylie’s lucrative deal was given pretty much total confirmation.
“I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion, and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
So, as expected, Kylie won’t be taking on quite the same responsibility as Rihanna’s involvement with the brand but it looks like we’ll be seeing a lot more of the social media queen (in a lot of athleisure) in the coming months.