What started as a regular editorial feature on Complex Australia in 2015 is now Australia’s most-watched sneaker show on YouTube, dishing out the intel on where and how to cop the most coveted kicks every single week across their platform.
As sneaker culture skyrockets and the local market is constantly increasing in value with shopping mall chains expanding, new boutiques opening and independent consignment stores thriving across Australia — Rappers like Travis Scott and Kanye West are continuing to lead the market via their deals with Nike and Adidas respectively, while pop culture moments such as 2020’s The Last Dance and 2021’s Space Jam revival have introduced new audiences – and new generations – to the world of sneakers.
In 2021, The Weekly Drop will look to their audience to determine the Sneaker Of The Year. The public will cast their votes for Sneaker Of The Year, Brand Of The Year and Collaborator Of The Year via a central website. Anyone who registers and submits their vote will be entered into the draw to win heaps of dope prizes, including the grand prize of $10,000 worth of sneaker shopping with eBay!
Voting is open now until December 6 at www.sneakeroftheyear.com.au — don’t get caught lackin!