With a mood board inspired by the upcoming Olympics, Lacoste’s Spring/Summer S16 ready to wear line serves as a salute to the flags that we will see flying high in Rio this coming August. As a brand, Lacoste has its roots deeply grounded in that sports lifestyle, where their namesake René Lacoste was a stellar tennis player who scored a casual 10 Grand Slam titles. Fast forward from the 1920s and the brand is back at it again with winning designs for their latest line. Not to mention that their creative director Felipe Oliveira Baptista still found the time to give the French Olympians that Lacoste treatment for their official uniforms.
Yet this drop, aptly titled ‘The Olympic Spirit’, still packs just as much steeze, drawing inspiration from both Rio itself and eccentric ’80s fashion. Where flag designs are angular and pristine, so too are the pieces and the vibrant colours do well to break the gloom of the all-black Melbourne winter uniform that has been draining us all.
Shot in Sydney, the style editorial in the gallery above celebrates the happy marriage between sporty aesthetic and high fashion that has been dominating the runways. Having snapped up some of our faves in the past, Sydney photographer Darren Luk has a talent for enlisting fresh faces well before the rest of us can catch up. Teaming up with Tig Terera, the two take to the shores of Sydney where are there are actual rays of sunshine making for a genuinely lit shoot.
You can check out Lacoste’s full line here, and peep some of Luk’s favourite pieces in the gallery above.