Streetwear brand Snake Hole was founded 8 years ago on Victoria’s Mornington Peninsula. Originally, The Snake Hole started as an art gallery and event space—a dedicated creative hub for artists and musicians around the area. At the time, the brand’s founders were working as freelance designers for various brands, so as the demand for Snake Hole to create their own merch increased, the project eventually snowballed into a clothing label. Today, Snake Hole still occupies a warehouse and studio on the Mornington Peninsula and is backed by a small design team.
Knowing the Victorian Winter doesn’t play games, the crew at Snake Hole have dropped a super cozy Winter collection featuring polar fleece tops and bottoms, crewnecks and some tees for good measure. The vibes don’t stop there as the brand also let us in on their studio playlist, packed full of smooth tunes to keep you warm all season.