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The Weeknd’s “Starboy” merch pop-up store heads to Melbourne

It's one of just four locations worldwide

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One of the huge style trends to come out of 2016 has definitely been musicians’ tour merchandise – having evolved from just some shitty t-shirt you can cop at your local show to being a full-blown retail exercise to accompany basically any music-related project. You could say Kanye was a spearhead of this movement, with notable mentions going to Justin Bieber, Beyoncé, Travis Scott, and Rihanna to name a few. The Weeknd has also dabbled in this arena, having previously partnered with Alexander Wang on a bunch of apparel and accessories in line with his The Madness Tour, the singer is now getting ready to stage a worldwide merch campaign.

His anticipated new album Starboy is dropping this Friday, and to coincide with its release, The Weeknd has announced four exclusive pop-up stores across the globe and one of them has been slated for our very own hometown, Melbourne. Running from November 25-27, the stores will have limited edition Starboy merch on offer, including tees, outerwear, and accessories, and will popping up at Melbourne Central.

See below for details of all the Starboy pop-up stores and get a preview of what’s up for grabs in the gallery above.


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