The upcoming Balmain x H&M collaboration is set to be one of the biggest high fashion/fast fashion sellers in recent history. Designer Olivier Rousteing has tapped some of the finest models of today (who also happen to be his good mates) such as Kendall Jenner, Jourdan Dunn, and Gigi Hadid to help promote the line in the lead-up to its release. With details of the full collection having emerged recently, hype for the range is building strongly and the label have now released a behind-the-scenes look at the making of a campaign vid, starring the reality star-turned-supermodel Jenner. Watch the clip above as Kendall, and a crew of models and dancers, vogue, do the ‘nae nae’, and generally have a good time. Oh, and the clothes look pretty slick too.
The Balmain x H&M collection is set for release at selected H&M stores on November 5. There will also be an unveiling fashion event staged (and live-streamed) on October 21.
Images via Olivier Rousteing/Instagram