Super stylist Edward Enninful recently hit a milestone 25 years in the fashion industry and to celebrate he teamed up with Nick Knight to create a 15-minute film that is truly something else. Enninful said he “didn’t want to do something that was just reflective, like looking back on [his] career, [he] wanted to do something that was related to now and to digital media.” And so the idea formed to recreate the seven deadly sins in the context of today’s digital era. He gathered his favourite muses to play different sins that are relevant to today such as selfies and people getting trolled.
The film features models Maria Carla Boscono, Naomi Campbell, Lara Stone and Anna Ewers, Jourdan Dunn, Karen Elson, Karlie Kloss, and Kate Moss as sloth, pride, gluttony, envy, wrath, greed and lust, respectively. They all pose in appropriate fashion styled in garments by John Galliano, Marc Jacobs, and Alexander McQueen, as the film explores crazy 3D digital effect. It’s accompanied by Travis Scott’s narration of the seven deadly sins over the top of an incredible soundtrack including A$AP Ferg and Brodinski.
You really have to check it out for yourself, but it definitely is an incredible way to honour his amazing work in the industry.