Japan’s answer to ASOS – BUYMA (Buying Market) – just released a new promotional video featuring exactly zero clothes. On any humans. In the whole video. In fact, it’s just naked dancers with extremely well placed/controlled drones flying around holding sheets to cover their you-know-whats. The camera pulls out to reveal a whole crew cheering, also naked.

“Buy clothes”, they say. Because then you won’t have to go around in life with expertly controlled drones hiding your genitalia. Makes sense. Kinda.