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Blending Bauhaus and Gothic, Tristan Kerr crafts a Meisterpiece

Jägermeister asked Tristan to reimagine their label. He obliged.

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Melbourne typographer Tristan Kerr has long been inspired by German design, from traditional Gothic fonts to the clean, minimal aesthetic of Bauhaus. So, when Jägermeister approached him to create a custom artwork inspired by their founder, Wilhelm Mast, it was a no brainer.

The “Meisterpiece 02” project incorporated a touch of Germany from start to finish. Tristan created a duo of Bauhaus and Gothic fonts, printed them on an antique Heidelberg Press from the western region of the country, and gave them a Berlin street art twist by layering and ripping them apart. Coming together as a one-of-a-kind artwork, it’s a neat meeting of a time-honoured tradition and Tristan’s own modern touch.

Watch Tristan’s process unfold at Uppercase Studios in the video above.

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