Following Fujifilm’s announcement to end the production of the FP-100C film earlier this year, the instant film giant has now announced the expansion of their rectangular Instax range, introducingPpolaroid-like square format film and cameras.
Instax claims the return of nostalgic square format film is a result of its relevancy in a ‘square world’, contrasting to the Instagram generation. While the square format being brought back into the mainstream is a foot forward for instant photography, there is potential to impact experimental film labs including the Impossible Project.
After the announcement of Leica’s first ever instant camera earlier this month which included the #selfie feature, its not hard to notice the developed features of emerging film photography are cashing in on social media influence and digital instant snap photography.
- Words: Jordan Gogos