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Getting to know: 88rising

An introduction to one of the world’s up and coming music empires

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In the last decade, 88rising has become one of the most successful and ambitious mass media collectives.

They’re a Youtube channel, a record label and an overall cultural tastemaker in the age of the internet. Founded by Sean Miyashiro, 88rising was designed to promote music from Asia by using the cyberspace to round up some of the most unique, talented artists from the east. The results? An empire that is ambitious, acclaimed and nothing short of revolutionary.

In celebration of 88rising’s upcoming Head In The Clouds festival and joint album, Rich Brian’s tour down under and the overall success of the company, we’ve crafted this piece as an introduction to 88rising and the talent they have to offer. From sleek, soulful singers to hard-hitting rappers, get familiar with the boundary-pushing content of this one of a kind collective.

01. Rich Brian

 

Rich Brian is most likely the biggest and most recognisable out of the 88rising crew. Hailing from Jakarta Indonesia, Brian became familiar with the world of rap music through the lenses of Youtube, which he used to learn the English language, and later on blow the minds of people around the world with his single ‘Dat Stick’. The track showcased a juxtaposition of hard hitting bars and a fanny pack. Since then, he has released his debut project Amen and is currently on a sold-out Australian tour.

02. Joji

 

Much like Rich Brian, Joji got his start on Youtube, but not in the way you think. Joji rose to internet fame under the names Filthy Frank and Pink Guy, changing the climate of online comedy and satire as we know it. These days, he’s making lo-fi, soul-drenched ballads for the broken-hearted, and accumulating millions of plays on every song. He released his debut EP In Tongues last year, and recently released a new single entitled ‘Yeah Right’.

03. Higher Brothers

 

The Higher Brothers are an enthusiastic hip-hop group from China, and they bring ions of energy to every track they release. Their breakout hit ‘Made In China’ featuring Famous Dex took the internet by storm, and solidified the Higher Brothers as an eastern force to be reckoned with. Since then, they have released their debut album Black Cab and played shows all around the world. 

04. Keith Ape

 

Keith Ape is a pioneer in bridging the gap between westernized hip-hop, and the unique voices and talents of the east. His viral single ‘It G Ma’ was undeniably trap but brought never before seen flows and perspectives to the genre. Keith Ape has since collaborated with Ski Mask The Slump God, Waka Flocka Flame and Asap Ferg, along with the scheduled drop of his debut project drop this year.

05. NIKI

 

NIKI is an Indonesian singer who gained traction through covers and originals on Youtube before joining the 88rising crew in 2018. Her style is smooth, sleek and soulful, as her rich voice tells tales of love in a 90s r&b-esque fashion. She’s currently touring Australia with Rich Brian and just dropped her debut EP Zephyr

06. Rina Sawayama

 

Rina Sawayama is a London-based, Japanese-born singer that has solidified herself in this new wave of pop music alongside Charli XCX, SOPHIE and Kero Kero Bonito. Collaborating with the likes of Clarence Clarity, Rina’s emotion-soaked pop anthems on her debut EP Rina were gigantic, reverberated and experimental, receiving critical acclaim all over the internet. As a newcomer to the 88rising crew, you can expect more music to come!

07. AUGUST 08

 

August 08 is a soul-filled crooner from the depths of L.A, and has written for hits such as DJ Khaled’s ‘I’m The One’. His style is vulnerable, honest and filled with melancholy, thus earning him comparisons to artists such as Sampha. His debut project Father dropped earlier this month.

08. Sen Morimoto

 

Sen Morimoto is a Chicago-based rapper and multi-instrumentalist that fuses jazz and hip-hop in the most experimental of concoctions. His debut album Cannonball! dropped this month, showcasing him as one of 88rising’s most abstract artists yet.