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Weekly updates

The OG musical ambassadors for Adidas, Run DMC, are once again enlisted for the sportswear giant’s Unite All Originals campaign. This time, they are paired with one of today’s preeminent DJs, A-Trak, to create an interactive music video that allows fans to manipulate and personalise the experience. In this behind-the-scenes video, ‘Rev’ Run, Darryl “DMC” McDaniels and A-Trak talk about their mutual respect and admiration for each other and  making the visuals. Head over to the Unite All Originals site to view the music video in full effect.