Weekly updates:

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Weekly updates

Everyone knows the fastest way to inject meaning into anything is to film it in high-contrast black and white. Rihanna, Kanye and your new favourite rapper Paul ‘Breezy Beatle’ McCartney also checked all the other necessary boxes for creating a resonant clip to match their recent collaboration. Check it:

  • Social media friendly aspect ratio? ✓
  • Opening with profile shot of artist verging on silhouette? ✓
  • Straight-faced utilisation of double denim principles? ✓
  • Underplayed but co-ordinated outfits? ✓
  • Kanye West doing his angry crouching crab dance at every opportunity? ✓
  • Organ interlude? ✓
  • “Mmmm-hmmm-hmmm”? ✓
  • Everyone grabs at the air at least twice per verse? ✓
  • Closing shot with all three artists standing in musical Power Ranger formation? ✓
  • Silent credits roll? ✓

Yep. Certified future classic. Check it above.

More ‘Ye, RiRi and Breezy Beatle

Kanye West’s Adidas range is all but confirmed to debut at New York Fashion Week
Rihanna flaunts booty and underboob in PUMA
Watch: Kanye West – ‘Only One’ (Feat. Paul McCartney)