Getting your name out there and achieving some small amount of recognition/approval is just the tip of the iceberg for many budding streetwear and menswear designers in today’s overcrowded marketplace. As the big houses continue to set the standard with strong collections and collaborations, it can be hard to recognise the yung brands putting in work all over the world. Often promising a unique vision and aesthetic, the new kids on the block could very well be set to blow up very, very soon. To honour those labels, we did our own URL scouting to compile a list of 10 brands (locally and OS) you probably don’t know but definitely need to keep on your radar this year.
- Words: Julia Mulcahy