The beer drunk by Americans out of a sense of economy, and by the rest of the world out of a vague sense of irony, has teamed up with Alife. The label cherished by graff writers and streetwear kids the world over.
In addition to using clydesdales and golden labs to sell to football heads, someone at Budweiser Towers is in tune with the brand’s youth following, who like a good alphet as much as they do running amok. Previous collabs with Supreme and a bucket hat and cap range with Alife a couple of months back are good examples of this union.
Is Budweiser’s marketing director a low-key graff lord and skate demon? This isn’t for me to answer. I’m only here to show you the Fall/Winter 2014 collaboration of hats, tees and hoodies that let you rep a beer you like for (probably) everything but its taste.
More alphet staples