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In the much hyped lead up to Supreme’s Paris store opening, the brand’s elusive founder James Jebbia has gifted Business of Fashion with a rare interview. People seem to want to hear from the label head as much as they want to score the latest box logo tee and it seemed fitting that Jebbia spoke out as his company is set to make its mark in Paris (even more so than usual) with the new bricks and mortar location. As expected, you can learn a lot from his conversation with the fashion industry title, and we’ve highlighted some of his key quotes for you below. It’s definitely a read to save for the commute home though, so make sure you bookmark the full interview here, for some afternoon reading.